What It Does
PERQ is an all-in-one digital marketing platform built specifically for multifamily property management companies (PMCs).
It helps capture, engage, and convert leads-both paid and free-into tours and leases, reducing cost and effort while boosting occupancy.
Key Features
- Conversational AI: Engage prospects 24/7 across website chat, SMS, email, Google, and phone-to-text to answer questions and nurture leads automatically.
- Lead Capture & Nurture: Convert website visitors into leads and keep them engaged with personalized SMS and email campaigns.
- Lead Reactivation: Re-engage lost leads in future leasing cycles to maximize ROI from your database.
- PPC & Digital Advertising: Optimize campaigns to reduce high-cost lead sources while increasing quality leads.
- Full Funnel Analytics: Track lead source, renter’s journey, and highest-converting channels for better marketing decisions.
- Website Tools: Personalized, conversion-optimized websites that guide prospects to schedule tours and leases.
- CRM Integration: Pass only qualified leads to onsite teams while keeping CRM clean and organized.
- Tour Scheduler: Multifamily’s only Google Business Profile-integrated tour scheduler to streamline bookings.
Who Is PERQ For?
- Property Management Companies (PMCs): Automate lead capture, nurture, and conversion to reduce staffing and marketing costs.
- Leasing Teams: Focus on high-quality prospects while PERQ handles early engagement and qualification.
- Marketing Teams: Reduce cost-per-lead with smarter digital campaigns and analytics-driven insights.
- Website & Digital Managers: Personalize site experiences and guide visitors to tours and lease sign-ups.
Final Thoughts
PERQ is a powerful tool for multifamily marketers who want more leases with less effort. Its combination of AI-driven engagement, automated lead nurturing, and deep analytics makes it easier to turn every prospect into a lease.
For PMCs looking to save time, cut costs, and maximize conversions, PERQ is a must-try. Schedule a demo to see it in action.
