What It Does
Outset is an AI-powered research platform designed to speed up qualitative research while revealing the “why” behind customer behavior.
It lets research teams run AI-moderated interviews at scale, automatically synthesize insights, and generate reports-all without manual transcription or labor-intensive analysis.
From market research to UX testing, Outset turns complex research tasks into fast, actionable intelligence.
Key Features
- AI-Moderated Interviews: Conduct interviews via video, voice, or text, with dynamic probing to uncover deep insights.
- Instant Insight Synthesis: Automatically generate summaries, themes, quotes, highlight reels, and AI-driven reports.
- Multilingual & Global Reach: Recruit participants across geographies and languages, overcoming timezone or language barriers.
- Customizable Research Workflow: Build guides with qualitative & quantitative questions, advanced probing, and intelligent skipping logic.
- High-Scale Research: Run hundreds of interviews simultaneously, saving hundreds of hours of manual work.
- Security & Compliance: GDPR and SOC 2 compliant, designed for enterprise-grade research security.
Who Is Outset For?
- Market Researchers: Explore customer needs, test creative concepts, and identify new segments.
- UX Researchers: Run discovery interviews, usability tests, and concept validation with AI moderation.
- Consumer Insight Teams: Understand motivations, attitudes, and trends with instant AI synthesis.
- Cross-Functional Teams: Accelerate product development by integrating research insights into company strategy.
- Enterprises & Agencies: Scale research efforts without increasing headcount while maintaining high-quality results.
Final Thoughts
Outset redefines how qualitative research is done, offering speed, scale, and insight quality that traditional methods simply can’t match.
By automating interviews, synthesis, and reporting, it frees research teams to focus on strategy and decision-making.
For any company looking to make smarter, faster, and more informed decisions, Outset is a game-changer. Book a demo today and see how AI can transform your research.
