What It Does
Gupshup is a conversational AI platform that automates and enhances customer interactions across marketing, sales, commerce, and support.
It uses AI agents to provide personalized, real-time conversations on multiple channels-like WhatsApp, Instagram, SMS, and RCS-helping businesses increase engagement, streamline operations, and drive revenue.
Key Features
- AI Agents for Conversations: Industry-trained AI agents handle queries, assisted sales, virtual shopping, and support 24/7.
- Omnichannel Engagement: Interact with customers across WhatsApp, Instagram, SMS, RCS, and more.
- Automated Campaigns: Trigger personalized messages and drip campaigns based on user actions and third-party signals.
- AI Co-Pilot for Humans: Suggests responses, summarizes conversations, and escalates complex cases to human agents.
- Personalized Customer Journeys: Tailor interactions using intent signals, funnel stage, and user preferences.
- Session Analytics & Insights: Track interactions, optimize workflows, and improve decision-making with data-driven insights.
- Industry-Specific Templates: Pre-built templates fine-tuned to your sector for faster deployment.
Who Is Gupshup For?
- Marketing Teams: Automate lead nurturing and personalized campaigns 24/7.
- Sales & Commerce Teams: Drive conversions with AI-assisted shopping and interactive campaigns.
- Customer Support & CX Teams: Reduce workload by automating routine queries while escalating complex cases.
- Performance Marketing Teams: Optimize customer lifetime value (CLTV) with AI-driven interactions.
- Enterprises & Global Brands: Manage large-scale, multi-channel customer engagement efficiently.
Final Thoughts
Gupshup is a powerhouse for businesses looking to automate and personalize customer interactions at scale.
Its AI agents, omnichannel capabilities, and workflow automation make it perfect for marketing, sales, and support teams aiming to boost engagement while cutting operational costs.
Schedule a demo to see how Gupshup can put your customer engagement on autopilot.
