What It Does
Ghosts is an AI writing and optimization platform built around content gap discovery. Instead of starting with a blank prompt, it scans a website, identifies searches that are poorly covered or lack dedicated pages, and uses ranking content to guide new drafts.
It is primarily suited to SEO agencies, in-house content teams, law firms, and individual writers managing multiple pages. A typical workflow is to scan a client’s site, review the identified content gaps, select a search opportunity, and generate a researched, cited page based on the structure of ranking results.
At a Glance
| Field | Details |
|---|---|
| Category | AI writing and content optimization |
| Primary Use | Content gap discovery and SEO page creation |
| Site Auditing | Identifies searches without dedicated or sufficient pages |
| Research | Analyzes ranking pages and gathers sources |
| Optimization | Internal links, schema, authorship, E-E-A-T signals, formatting |
| Fact Checking | Drafts are checked against research sources |
| Specialized Workflow | Law-firm jurisdiction rule packs and review |
| Target Users | Agencies, in-house teams, law firms, solo writers |
Key Features
- Scans websites to identify missing or underdeveloped search coverage.
- Measures page structure and length against ranking content.
- Research sources before generating each draft.
- Fact-checks generated content against gathered sources.
- Adds citations, schema, internal links, and authorship signals.
- Learns from editor changes to improve project-specific writing.
- Provides jurisdiction-specific review tools for law-firm content.
Best For
- Finding SEO content gaps across existing client websites.
- Creating dedicated pages for searches currently has inadequate coverage.
- Producing research-backed service and location pages.
- Maintaining different client voices across ongoing content projects.
- Drafting legal content with jurisdiction-specific advertising considerations.
Pros & Cons
| Pros | Cons |
|---|---|
| Starts with site-level content-gap analysis rather than a generic writing prompt. | The platform is more specialized than general-purpose AI writing tools. |
| Combines research, drafting, fact-checking, and optimization in one workflow. | Ranking-based recommendations can still require human SEO judgment. |
| Project memory adapts to editor changes and client-specific voice. | The supplied information does not provide detailed pricing or plan limits. |
| Citations, internal links, schema, and authorship signals are incorporated into the workflow. | Automated drafts still require editorial review before publication. |
| Dedicated law-firm workflow addresses jurisdiction-specific advertising rules. | Its strongest value is tied to SEO-driven publishing rather than general writing tasks. |
Alternatives & Comparisons
| Alternative | Best For | Key Difference |
|---|---|---|
| Surfer | SEO content optimization | Focuses heavily on optimizing content against search-result data |
| Frase | Content research and optimization | Combines SERP research with content briefs and optimization |
| MarketMuse | Enterprise content strategy | More focused on topic modeling, content inventory, and strategic planning |
| Clearscope | Content optimization | Primarily helps writers optimize content for relevant search terms |
Ghosts occupies a more automated position between SEO auditing and AI-assisted content production, with content gaps driving the writing workflow. Choose it when discovering and filling missing pages across client sites is more important than simply optimizing an existing article.
Frequently Asked Questions
How does Ghosts find content gaps?
It scans a site’s pages and sitemap, classifies existing content, and compares coverage against searches relevant to the business. It can distinguish between searches with no dedicated page and those only partially covered.
Does Ghosts write content from ranking pages?
Yes. Its workflow analyzes pages already ranking for the target search, measures their structure, gathers research sources, and uses that information to guide the draft.
Does Ghosts include citations?
Yes. The platform says its drafts include cited sources and that facts are checked against sources discovered during research.
Can Ghosts learn a client’s writing style?
Yes. Ghosts says editor changes become lessons for the model, while project memory helps maintain consistency across later pieces.
Is Ghosts suitable for law firms?
Yes. It has a dedicated law-firm workflow that applies jurisdiction-specific advertising rule packs and includes an editor’s review against those rules. Human legal review remains important before publication.
Overall Rating
| Category | Score |
|---|---|
| Performance | 8.8/10 |
| Ease of Use | 8.5/10 |
| Feature Set | 9.0/10 |
| Workflow Fit | 9.2/10 |
| Overall | 8.9/10 |
Ghosts is particularly compelling for teams that want to connect SEO content-gap discovery directly to researched, optimized page production.
Final Verdict
- Best for: SEO agencies and teams producing many research-backed pages from identified content gaps.
- Avoid if you only need a simple AI writer for occasional standalone articles.
- Biggest strength: It connects site auditing, research, writing, fact-checking, and optimization in one workflow.
- Best alternative: Phrase for users prioritizing broader content research and optimization.
