What It Does
Ahoy is an AI-native CRM designed for revenue teams that want AI agents to maintain customer records, monitor pipeline activity, prepare sales work, and recommend next actions. It is aimed at founder-led teams, sales teams, and growing organizations that want to reduce manual CRM administration.
Ahoy connects with business communication and productivity tools such as Gmail, Calendar, Slack, and Meet. Its AI agents capture and structure customer activity, monitor pipeline signals, draft follow-ups, prepare meeting briefs, score accounts, and route proposed actions for human approval. Higher plans add custom objects, advanced permissions, enterprise security, multi-workspace management, and portfolio reporting.
Quick Verdict
- Best for: Revenue teams wanting an AI-driven CRM with automated record maintenance and sales preparation.
- Skip if: You need a low-cost CRM or a simple contact database without AI automation.
- Key Advantage: AI agents continuously maintain CRM records and prepare sales actions instead of relying on manual updates.
- Top Alternative: HubSpot for teams seeking a broader CRM, marketing, and sales platform.
At a Glance
| Feature | Details |
|---|---|
| Category | AI CRM, Sales CRM, Revenue Operations |
| Pricing Model | Per-seat, monthly or annual billing |
| Free Tier | Not specified |
| Platform | Web-based CRM with business-tool integrations |
| API | API access, bulk data API, MCP server, and custom integrations |
| Primary Strength | AI-assisted CRM maintenance, pipeline intelligence, and sales preparation |
Pricing & Plans
Starter – $99/seat/month
The Starter plan is designed for founder-led teams, typically 1-5 seats. The annual billing price is $79 per seat/month.
- Automatic record creation and continuous updates
- Pipeline management
- Custom properties and data backfill
- Proactive AI agents and automation
- Agent queries, proposals, tasks, and notes
- AI email drafts and replies
- Account scoring and sequencing
- Meeting recording, transcription, and preparation
- Call intelligence and summaries
- Website form and visit tracking
- Email open tracking
- Gmail, Calendar, Slack, and Meet integrations
- Unlimited agent queries and actions
- Basic roles and permissions
- Email and Slack support
Pro – $165/seat/month
Pro is aimed at sales teams, typically 10+ seats, and includes everything in Starter.
- Custom objects
- Granular roles and permissions
- Higher record and event limits
- White-glove onboarding
- Dedicated Customer Success Manager
- API access
- Custom integrations
- Meeting tool integrations
- Advanced CRM customization
Growth – Custom Pricing
Growth is designed for scaling organizations and multi-entity groups.
- Everything in Pro
- SAML SSO
- Organization-level governance
- Forward-deployed engineer
- Premium SLA
- 24/7 support
- Multiple isolated workspaces under one organization
- Portfolio-wide reporting
- Cross-workspace rollups
- Central organization administration
Ahoy also states that Starter costs €69 or £59 per seat/month annually, and €89 or £75 monthly. Pro costs €149 or £125 per seat/month annually. Prices exclude VAT.
Note: Prices and plan limits may change. Check the official website for current pricing.
Key Features
- Automatically creates and updates CRM records from customer activity.
- Uses AI agents to plan, propose, and execute sales-related actions.
- Drafts contextual email follow-ups and replies.
- Records, transcribes, analyzes, and prepares meetings and calls.
- Tracks website visits, forms, and email engagement.
- Supports custom objects, roles, APIs, and multi-workspace CRM management.
Best For
- Reducing manual CRM data entry for sales representatives.
- Preparing salespeople for meetings using automatically gathered customer context.
- Automating contextual follow-up after customer conversations.
- Monitoring account activity and identifying sales opportunities.
- Managing multiple entities and workspaces from one organization.
Pros & Cons
Pros
- AI agents handle CRM maintenance and prepare next actions.
- Unlimited agent queries and actions are included in every plan.
- Strong data portability with exports, change history, and bulk data API.
- SOC 2 Type I and II audited and HIPAA compliant.
- Higher plans support custom objects, granular permissions, SSO, and multi-entity operations.
Cons
- Starter costs $99 per seat/month when billed monthly.
- Advanced features such as custom objects and granular permissions require Pro.
- SAML SSO, organization governance, and multi-workspace features require the custom Growth plan.
- Public information does not specify a free tier.
Alternatives & Comparisons
| Alternative | Best For | Key Difference vs. Ahoy |
|---|---|---|
| HubSpot | CRM, marketing, sales, and customer operations | Broader CRM and marketing ecosystem with a wider range of business tools |
| Salesforce | Enterprise CRM and complex sales operations | More extensive enterprise customization and CRM infrastructure |
| Attio | Flexible, modern CRM and relationship management | More flexible database-style CRM approach, while Ahoy emphasizes AI agents and automated sales work |
Ahoy is positioned as an AI-native CRM where agents continuously maintain records and prepare sales actions, rather than a conventional CRM with AI features added around the database. It is most suitable when reducing CRM administration and automating sales preparation is a higher priority than having the broadest possible CRM ecosystem.
Frequently Asked Questions
What is Ahoy?
Ahoy is an AI-native CRM for revenue teams. It uses AI agents to capture customer context, maintain records, monitor pipeline activity, and prepare sales actions.
How much does Ahoy cost?
Starter costs $99 per seat/month when billed monthly or $79 per seat/month when billed annually. Pro costs $165 per seat/month on annual billing, while Growth uses custom pricing.
Does Ahoy charge extra for AI usage?
No. Ahoy states that agent queries and actions are included in every plan without a credit-based usage system or AI overage charge.
What integrations does Ahoy support?
The supplied information lists Gmail, Google Calendar, Slack, Google Meet, WhatsApp, and meeting tools such as Granola and Fathom. Ahoy also provides API access, MCP, and custom integrations.
Is Ahoy suitable for enterprise teams?
Yes. Its Growth plan adds SAML SSO, organization-level governance, a forward-deployed engineer, premium SLA, 24/7 support, multiple workspaces, and portfolio-wide reporting.
ToolsPedia Rating
- Performance & Speed: 4.3/5.0
- Ease of Setup: 4.5/5.0
- Feature Depth: 4.6/5.0
- Value for Price: 4.0/5.0
- ToolsPedia Score: 4.4/5.0
Final Thoughts
Ahoy is a strong option for teams that want CRM records, sales preparation, follow-ups, and pipeline monitoring to happen with less manual administration. Its Starter plan provides a relatively complete AI-native CRM, while Pro and Growth add the customization, governance, and organizational controls needed by larger teams.
