What It Does
Clay is an AI-powered growth and GTM (go-to-market) platform that brings data enrichment, intent signals, and automated workflows together so teams can turn raw data into instant, meaningful action.
It helps sales, marketing, and ops teams find the right accounts, enrich CRM records, spot buying signals, and automate outreach-all in one place.
Key Features
- 150+ Data Providers in One Hub: Pull enrichment data, intent signals, contact info, and company insights without juggling multiple tools.
- AI Research Agent (Claygent): Automatically researches leads, navigates forms, and pulls unique data points from public sources.
- Contextual AI Agents: Build reusable AI agents that understand your data, handle logic, and scale workflows with consistency.
- Dynamic GTM Workflows: Automate inbound routing, CRM enrichment, trigger-based outreach, and more-no engineering required.
- Multi-source Enrichment: Combine and waterfall data from dozens of providers to improve accuracy and coverage.
- Signals & Alerts: Act instantly when a prospect visits your site, changes jobs, mentions your brand, or hits a trigger.
- Native Sequencer: Launch email or multi-touch outreach based on enriched, high-intent data-right from Clay.
- Flexible Integrations: Sync with CRMs, email tools, CMS platforms, ad managers, data warehouses, and anything with an API.
- Enterprise-grade Security: SOC2 Type II, ISO 27001, GDPR, & CCPA compliant for secure GTM operations.
Who Is Clay For?
- Sales Teams: Perfect for SDRs and AEs who need accurate contact data, buying signals, and automated outbound workflows.
- Marketing Teams: Great for building high-intent audiences, improving personalization, and powering ABM campaigns.
- Revenue Operations: Ideal for automating CRM maintenance, enrichment, and entire GTM pipelines.
- Growth & Startup Teams: Useful for rapid experimentation, fast enrichment, and scaling outreach without huge headcount.
- Data-driven Organizations: Any team that wants cleaner data, better signals, and consistent automation across the GTM funnel.
Final Thoughts
Clay turns GTM chaos into clarity by giving teams powerful data, AI agents, and automated workflows-all under one roof.
If you want to enrich smarter, act faster, and scale outreach with precision, Clay is one of the most flexible and impactful tools you can try.
Start building for free or book a demo to see what high-intent, AI-powered GTM looks like in action.
