Branded

Branded Research, now part of Dynata, specializes in delivering high-quality consumer insights through a combination of advanced AI technology and unique audience sampling techniques. Their platform offers a comprehensive approach to understanding consumer behavior by capturing and analyzing attitudes, emotions, and motivations with over 95% accuracy.

This enables clients to make well-informed decisions based on real, vetted consumer data.

Key Features of Branded:

• AI-Verified Data Quality: Ensures high accuracy in consumer data by using artificial intelligence to filter out unreliable responses with over 95% accuracy.
• Diverse Audience Sampling: Access to over 201,800 participants from 100+ different segments, enhancing the authenticity and relevance of research insights.
• Automated API Access: Real-time connection to custom audiences, allowing for immediate data collection and analysis.
• Comprehensive Insights: Captures a wide range of emotional, motivational, and value-driven data to provide a 360-degree view of consumers.
• Versatile Research Methods: Offers various methods, including qualitative and quantitative research, webcam studies, and emotional AI.
• Quick Participant Recruitment: Advanced algorithms facilitate the rapid recruitment of the most qualified participants for research studies.
• Industry-Specific Solutions: Tailors insights for sectors such as tech, telecom, consumer goods, finance, retail, and healthcare.
• Dynamic Product Development Insights: Provides valuable feedback for new product and concept testing through qualitative research.
• Enhanced Data Integrity: Ensures data reliability through a combination of responsive project management and flexible project handling.
• Community Engagement: Allows users to participate in surveys, share opinions, and earn rewards.

Use Cases

• Tech & Telecom: Gain insights into consumer technology usage, preferences, and pain points to drive product innovation and improve customer experience.
• Academic Research: Obtain reliable data for academic studies, enhancing the credibility and depth of research findings.
• Consumer Goods: Understand purchasing behaviors and brand perceptions to optimize product offerings and marketing strategies.
• Financial Services: Explore consumer attitudes towards financial products and services to tailor offerings and improve customer satisfaction.
• Retail & Restaurants: Analyze consumer preferences and feedback to enhance the shopping experience and drive sales.
• Healthcare: Evaluate patient experiences and needs to improve healthcare services and develop new health products.
• Research Agencies: Collaborate on projects requiring high-quality, vetted data for various research purposes.
• Product Development & Concept Testing: Test new products and concepts with real consumers to gauge potential success and market fit.
• Marketing Strategies: Use insights to refine marketing strategies and better target potential customers.
• Customer Experience Improvement: Leverage data to identify areas for enhancing customer interactions and satisfaction.

Branded Alternatives:

1. Salesforce Einstein – AI-Powered CRM Solutions
2. Fyli AI – AI marketing automation for startups
3. Animated Statistics Maker – Create Free Animated statistics
4. Zixflow – Best All-in-One Workspace for Customer Management
5. Customers AI – Best AI sales automation & Funnel Using AI

Final Thoughts

Branded Research, under Dynata’s umbrella, offers a robust platform for acquiring high-quality consumer insights through advanced technology and meticulous participant selection. Their emphasis on AI-driven data validation and diverse sampling methods ensures that businesses receive accurate and actionable insights.

This positions Branded Research as a valuable partner for organizations looking to make data-driven decisions and understand their audiences more deeply.