Branded Research, now part of Dynata, specializes in delivering high-quality consumer insights through a combination of advanced AI technology and unique audience sampling techniques. Their platform offers a comprehensive approach to understanding consumer behavior by capturing and analyzing attitudes, emotions, and motivations with over 95% accuracy.
This enables clients to make well-informed decisions based on real, vetted consumer data.
Key Features of Branded:
- AI-Verified Data Quality: Ensures high accuracy in consumer data by using artificial intelligence to filter out unreliable responses with over 95% accuracy.
- Diverse Audience Sampling: Access to over 201,800 participants from 100+ different segments, enhancing the authenticity and relevance of research insights.
- Automated API Access: Real-time connection to custom audiences, allowing for immediate data collection and analysis.
- Comprehensive Insights: Captures a wide range of emotional, motivational, and value-driven data to provide a 360-degree view of consumers.
- Versatile Research Methods: Offers various methods, including qualitative and quantitative research, webcam studies, and emotional AI.
- Quick Participant Recruitment: Advanced algorithms facilitate the rapid recruitment of the most qualified participants for research studies.
- Industry-Specific Solutions: Tailors insights for sectors such as tech, telecom, consumer goods, finance, retail, and healthcare.
- Dynamic Product Development Insights: Provides valuable feedback for new product and concept testing through qualitative research.
- Enhanced Data Integrity: Ensures data reliability through a combination of responsive project management and flexible project handling.
- Community Engagement: Allows users to participate in surveys, share opinions, and earn rewards.
Use Cases
- Tech & Telecom: Gain insights into consumer technology usage, preferences, and pain points to drive product innovation and improve customer experience.
- Academic Research: Obtain reliable data for academic studies, enhancing the credibility and depth of research findings.
- Consumer Goods: Understand purchasing behaviors and brand perceptions to optimize product offerings and marketing strategies.
- Financial Services: Explore consumer attitudes towards financial products and services to tailor offerings and improve customer satisfaction.
- Retail & Restaurants: Analyze consumer preferences and feedback to enhance the shopping experience and drive sales.
- Healthcare: Evaluate patient experiences and needs to improve healthcare services and develop new health products.
- Research Agencies: Collaborate on projects requiring high-quality, vetted data for various research purposes.
- Product Development & Concept Testing: Test new products and concepts with real consumers to gauge potential success and market fit.
- Marketing Strategies: Use insights to refine marketing strategies and better target potential customers.
- Customer Experience Improvement: Leverage data to identify areas for enhancing customer interactions and satisfaction.
Branded Alternatives:
- Salesforce Einstein – AI-Powered CRM Solutions
- Fyli AI – AI marketing automation for startups
- Animated Statistics Maker – Create Free Animated statistics
- Zixflow – Best All-in-One Workspace for Customer Management
- Customers AI – Best AI sales automation & Funnel Using AI
Final Thoughts
Branded Research, under Dynata’s umbrella, offers a robust platform for acquiring high-quality consumer insights through advanced technology and meticulous participant selection. Their emphasis on AI-driven data validation and diverse sampling methods ensures that businesses receive accurate and actionable insights.
This positions Branded Research as a valuable partner for organizations looking to make data-driven decisions and understand their audiences more deeply.
